In Buy It Now, everyday Americans with innovative new products try to secure a life-changing spot in the eponymous store on Amazon. In order to do so, they’ll need to convince an audience of potential customers to fall in love with their product, and impress our formidable panel of entrepreneurs. Buy It Now is a golden opportunity for budding American inventors to turn their products into a best seller.
Buy It Now is hosted by JB Smoove and features a rotating panel of celebrity panelists (Gwyneth Paltrow, Anthony Anderson, Tabitha Brown, Tony Hawk, Christian Siriano) and Amazon Executives (Jenny Freshwater, Tanner Elton, Carmen Nestares, Michelle Rothman) as well as “Resident Entrepreneur” Jamie Siminoff (Ring).
The series kicked off on October 30 with three episodes, followed by weekly drops on Wednesday until January 8, 2025. Episodes are available to stream anytime on Prime Video and Amazon Freevee. The Buy It Now Storefront on Amazon will launch alongside the show, allowing you to easily access the products featured in each episode.
